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Calgary Hotel Association

What We Do

Building a Stronger Future
for Calgary’s Hotels
CHA helps members do together what no single property can do alone.
 
Through focused influence, disciplined investment, and sector-wide partnership, we turn shared priorities into action: attracting demand, improving the operating environment, strengthening market influence, and creating commercial value for Calgary hotels.
 
Membership means more than access. It means shared reach, stronger representation, and a clearer line between collective investment and collective results.

 

Our CHA Strategic Priorities

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Protecting and Growing Member Value

We steward collective investment with discipline and connect it to visible outcomes for members.
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Strengthening Calgary's Visitor Economy

We help attract the visitors, events, and partnerships that create demand for member hotels.
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Elevating the Sector's Voice

We bring industry issues, operator insight, and local intelligence into conversations with government and partners.
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Building Shared Advantage

We align hotels, Tourism Calgary, and city-building partners around opportunities no single partner can deliver alone.

How Collective Investment Leads to Results

 

Member investment supports the work that builds destination demand, strengthens advocacy, and improves Calgary's competitiveness as a place to visit, meet, invest, and host.
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Tourism & Destination Demand
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Meeting & Major Events
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Government & Stakeholder Engagement
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Community &
City-Building Partnerships
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Market Intelligence &
Member Advocacy
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Destination Marketing Fund (DMF): Accountable, Industry-Led Investment

The DMF is Calgary hotels' collective sales and influence platform. It is not a passive cost; it is an industry-led investment designed to help attract visitors, support major events, strengthen city partnerships, and create the conditions for member hotels to compete and grow. CHA's responsibility is to steward that investment with discipline - and to show members where the money goes, why it matters, and what it delivers.

 

No single hotel can buy this reach on its own.

In 2024:

Our results must be visible, concrete, and commercial. The indicators below show the scale of the work supported through collective investment and partnership.

122+

Meetings and
Conventions Hosted 

64

Sports, Cultural, Major
Events

3.5+

Million

Room Nights
Accommodated

136

Film & TV Productions 

4,483

Jobs in Film, TV and
Creative Industries in
Calgary & Area

8th

Place

Best Places to Live and
Work as a Movie Maker

Our Strategic Plan

For members who want a deeper view of strategy, governance, and reporting, explore our strategic plan and annual reports.

VIEW STRATEGIC PLAN

Our Annual Reports

Stronger Together

Calgary's hotels are strongest when they act with a shared voice. As a CHA member, you gain more than a seat at the table: you gain access to a collective platform that helps shape demand, strengthen influence, attract opportunity, and build partnerships that no single hotel could achieve on its own.