WELCOMING THE WORLD TO CALGARY
In the summer of 2018 the industry sold more hotel rooms than ever in the history of Calgary. We’re setting new standards for tourism marketing. Together with our partners in 2018, we secured nearly 3.2 million room nights accommodating the majority of Calgary’s tourists. We’ve attracted 89 sport and major events (including two city-wide conventions), and secured 58 future events. 2019 is already looking energetic as Calgary is set to host the Canadian Country Music Awards and the CFL Grey Cup Festival this fall.
Hotels are the hub of Calgary’s tourism and hospitality network and tourism is the lifeline of the hotel industry. Tourism attraction happens through a collaborative of city organizations. Our partners include Tourism Calgary, Meetings and Conventions Calgary, Calgary Economic Development, Calgary Arts Development, Travel Alberta, Alberta Hotel & Lodging Association, Calgary Attractions, Calgary Sport & Major Events, WinSport, Calgary Stampede, and Calgary TELUS Convention Centre.
The Calgary hotel sector is dynamic and growing, with nearly $600 million in new hotel development in the last four years. Even though business travel has reduced during Calgary’s recent economic downturn and many hotels are operating on average at 60 percent capacity, Calgary’s continual growth and diligence is projecting a positive future. Attracting leisure travelers to Calgary is increasingly more important to the hotel industry, and the CHA is continuously working with partners to find new ways to attract these travelers to our city.
Advocacy & Industry Issues
Marketing Calgary as an international tourist destination takes a collaborative effort – and significant dollars. Since 2005, the Calgary Hotel Association has invested $80 million through its partnerships in marketing Calgary to the world. These funds have been generated by members who participate in the Calgary Hotel Association’s Destination Marketing Fund (DMF). Participating DMF hotels voluntarily contribute 3% of their gross revenue to the fund to support destination marketing initiatives. Similar to airport improvement fees, DMFs are common in tourism-oriented cities in Canada and the United States. The fee is not legislated by government.
Currently, more than 80% of Calgary Hotel Association members participate in the DMF program – and these members make up more than 70% of the total hotel rooms in Calgary. The majority of DMF funding goes to Tourism Calgary and Meetings and Conventions Calgary. Remaining dollars are allocated to Calgary Arts Development, WinSport, Calgary Stampede, and Calgary Economic Development. The 2018 DMF funding allocation is shown below.
We believe in consumer choice. We all have a role to play in providing the public with accommodation options. We also believe that it’s important to apply a level playing field to all competing industries. Home-sharing services should be expected to have a business license, pay taxes, and adhere to common rules of regulation. Through a level playing field, we can compete for consumers in a way that’s fair. We’re also willing to share our best-practices know-how to home-sharing individuals to help them provide higher quality customer service. By working together, we can create an even stronger tourism ecosystem and live up to our collective identity as the Ultimate Host City.