Sol Zia.

executive director

Sol Zia joined the Calgary Hotel Association, as Executive Director, in 2019. His 25+ year career has spanned growth and senior leadership positions across travel and tourism at Air Canada/Canadian Airlines, Sears Travel, TransAmerica, McCann Worldwide, LoyaltyOne/AIR MILES and WestJet.

In addition to his travel & tourism career, Sol has over a decade of experience in political advocacy, inter-government relations and Board leadership. He has been a past academic leader in the areas of Loyalty Programs, Revenue Management and Membership programs.

Sol has been active in Calgary and the Province advocating for the visitor economy locally and provincially and working collaboratively with his members, partners and Governments to fulfill the Calgary Hotel Association strategic plan focused on advocacy, collaboration and investment.