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Calgary Hotel Association

What We Do

Building a Stronger Future
for Calgary’s Hotels

Through advocacy, strategic investment, and collaboration, CHA helps Calgary’s hotels succeed, innovate, and stay ahead in a fast-changing industry. We track emerging trends, share actionable insights, and connect members with industry and community partners to unlock new opportunities and attract major events.


Membership means access to shared expertise, strategic guidance, and a powerful voice in shaping the policies that impact your business. By strengthening teams, improving operations, and elevating properties, CHA helps hotels grow while fueling a vibrant, resilient tourism ecosystem across the city.

Our CHA Strategic Priorities

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Staying Ahead of Emerging Trends

Track shifts in travel, technology, and guest expectations to help members adapt, innovate, and seize opportunities.
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Elevating Our Industry’s Voice

Showcase Calgary hotels’ innovation and hospitality excellence to highlight their economic, cultural, and social impact.
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Connecting Guests with Community

Help hotels link visitors to the people, places, and businesses that make Calgary unique.
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Strengthening Partnerships

Foster collaboration across industry, government, and community to attract investment and support sector growth.

How Our Strategy Becomes Action

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Tourism
Marketing
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Meeting &
Conversations
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Culture &
Community
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Sport & Major
Events
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Welcoming
Regional Visitors
pool

Destination Marketing Fund (DMF)

Since 2005, the Calgary Hotel Associations' Destination Marketing Fund (DMF) (supported by 60 participating hotels contributing 6% of gross room revenue) has invested over $150 million to market Calgary and attract visitors.

 

Most DMF funding supports Tourism Calgary with additional investments in cultural events, festivals, and destination-building initiatives. These efforts fuel year-round tourism, support more that 7,000 local jobs, and generate at least $69 in local spending for every $1 invested for Meetings and Conferences and an ROI ~$39:1 on investments in Sports and Major Events.

 

In 2025, the CHA and Calgary Economic Development partnered to advance Calgary’s Creative Industries, including Film & Television and Digital Media Entertainment (DME), successfully launching FAM tours and scouting activities that introduced the city to national and international film and television decision-makers.

 

By funding high-impact events and also collaborating with the government on issues such as infrastructure, and destination competitiveness, the DMF continues to strengthen Calgary's reputation, grow the visitor economy, and expand opportunities for CHA members.

In 2024:

122+

Meetings and
Conventions Hosted 

64

Sports, Cultural, Major
Events

3.5+

Million

Room Nights
Accommodated

136

Film & TV Productions 

4,483

Jobs in Film, TV and
Creative Industries in
Calgary & Area

8th

Place

Best Places to Live and
Work as a Movie Maker

Our Strategic Plan

VIEW STRATEGIC PLAN

Our Annual Reports

Stronger Together

Calgary’s tourism flourishes when our hotels work as a team. As a CHA member, you get a seat at the table, collaborating with industry and community partners to attract visitors, host conventions, promote culture and sport, and strengthen the city’s hotel sector — achieving more together than we could alone.